<span class="text-color-accent">Nikon Optical</span> Sustainability
Nikon Optical wanted to produce a film to present on screens at their UK exhibitions. The purpose of this film was to illustrate their sustainability credentials. They really wanted something simple, visual and adaptive, so I proposed a solution using motion graphics.
This animated film describes the company's approach to a range of ethical concerns regarding sustainability and corporate social responsibility. Since it was designed to play in the background during the bustle of an exhibition, it imparts information in a piecemeal way with simple animations and text. There is no sound.
Nikon has used this animation for a couple of years and have updated and amended it as new issues or policies evolve. I am pleased to say it was greatly liked by senior team and provides inspiration to keep them advancing.
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