Why Branded Video Content Is So Important
Introduction
Everywhere we turn media vies for our attention, whether it’s on social media, TV, big screen, on public transport or simply walking down the street. Attention spans are shrinking, and competition for consumer engagement is fierce. This is why brand video or brand storytelling have emerged as such a vitally important tool for effective marketing.
<span class="text-color-accent">Video is inherently</span> more engaging than other media.
Compared to other forms of media, such as text and images, videos are inherently more engaging and memorable. They combine visuals, audio, and motion to create a strong multisensory experience. Consequently, well-crafted videos can position a brand as an authority within its industry.
One of the ways in which brand videos can make an organization stand out is through providing usefulcontent. Sponsored videos providing tips, knowledge and insights to its clients can be very useful in creating loyalty and strong engagement. For example, I recently created a series of films for a large accountancy firm that provided its target audience with invaluable information about trusteeship. It really raised their profile.
<span class="text-color-accent">Branded videos are </span> more likely to show up in search results.
However, another benefit of branded videos is they can significantly boost your online presence. Research shown that search engines like Google favour video content, making this content much more likely to appear in search results. In turn this increases visibility can drive organic traffic to a brand's website. Just ask yourself, when was the last time your chose a blog article over a video when you are trying to find the answer to something?
With mobile devices in every pocket, video content is easily accessible to the broadest possible audience. Therefore short, attention-grabbing videos are particularly effective in reaching on-the-go consumers on platforms like Instagram, TikTok & YouTube. Quite simply, brand video content cuts through the noise and delivers messages with impact. Therefore, it's not just a marketing tool; it's a strategic asset that can really drive business success.
Let’s Create Something Amazing!
Speaking & consulting
I have previously been a speaker at BNC Show, Bridelux and a guest lecturer at UEL and consulted for Erasmus, Borough of Camden and Access Creative book an online meeting.
