Why Social Video Content Matters
Introduction
In the era of smartphones and social media, digestible short videos have grown significantly in importance. Indeed, engaging mobile content has led to a new breed of digital influencers using TikTok, YouTube Shorts and Instagram Reels. But it doesn’t just captivate audiences and shape trends, it redefines the whole marketing landscape. Nowadays, it is an essential tool for businesses that want to garner mass engagement and attention. As a filmmaker, I have been behind creating viral videos for years and so I have put together a few observations on how to use social content and capitalize on the opportunities it provides.
<span class="text-color-accent">Social video content</span> can humanize your brand.
Social media has become a virtual playground where billions of users share, engage, and consume content daily. For businesses, it provides an opportunity to build connections. With short engaging videos, companies have an opportunity to showcase their personality, values, and culture, fostering authentic connections with their target audience. Not only can it boost your brand visibility, it can also humanize your brand through behind-the-scenes glimpses, light hearted fun, employee spotlights and even user-generated content. A great example of this is Ryanair’s campaign of mocking people and funny situations.
Short form video offers quick gratification and so is perfect for our fast-paced digital world. It should contain quick and entertaining bursts of content that grabs viewers' attention instantly. However, it also fosters experimentation enabling you to try out small ideas and seeing whether there is enough engagement to scale them up to big ideas. This encourages diverse formats, challenges, and trends, further fueling creativity and innovation.
<span class="text-color-accent">If you want to increase your</span> discoverability you need to create content.
Another big advantage of social content is algorithmic reach. Quite simply social media algorithms favour short-form videos, making them more likely to appear on users' feeds, increasing discoverability. What’s more that reach can also be global and so depending on your product, you could be connecting into an international market, transcending traditional geographic boundaries. Either way, mobile content or short-form video platforms have ushered in a new era of digital marketing. Social content is no longer an option but should be considered as a strategic imperative for companies seeking to engage, connect, and thrive in the digital landscape. If you would like more help developing a strategy for your business or brand, please get in touch.
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Speaking & consulting
I have previously been a speaker at BNC Show, Bridelux and a guest lecturer at UEL and consulted for Erasmus, Borough of Camden and Access Creative book an online meeting.
